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Deus ex Machina (god from the machine) roared into Australia’s cultural consciousness in 2006, with some neatly customised motorcycles and a quaint notion that doing something is more fun than just owning something. Deus ex Machina is a step bigger than a brand: it’s a culture. Our openness and enthusiasm strike a chord with people, wherever they are…

Deus (“day-us”) didn’t set out only to sell custom parts and hand-built motorcycles, but to celebrate a culture of creativity. The Deus ex Machina showroom/cafe/headquarters in Sydney immediately became a shrine to ‘run-what-you-brung’ resourcefulness and street-honest industrial art.

The Deus philosophy recalls an era before the various pursuits of fun – motorcycling, surfing, skateboarding, whatever – were marketed into fundamentalist factions. All are welcomed under the Deus roof, where there’s simply respect for the honesty and enjoyment of the machine. Inclusiveness, authenticity, enthusiasm. It’s a simple and sincere pitch that has winged Deus ex Machina across the world. Deus ex Machina says simply there’s no ‘right way’ to do individualism, its all the same juice. 

Since opening the doors at the Camperdown Temple of Enthusiasm Deus has spread its own flavour of internally combustible postmodernism around the globe. The way forward is one down, four up.


In the late twentieth century, a shoe merchant named Charles Beckman in Red Wing, Minnesota, saw a local need for shoes specifically designed for the demanding work of industries such as mining, logging and agriculture. 

Demanding these jobs required shoes that were tough enough for the harsh working conditions. Beckman devised a sturdy shoe that was also comfortable enough for the hard-working people who wore it. And so he started developing work boots to meet that need and in 1905 he started a company that would change the market.


Samuel Gelber and Robert Lane met Dobbs Industries in 1957, Knoxville, to manufacture clothing for the US Department of Defense, the Air Force, and the Army.

Samuel Gelber founded Alpha Industries in 1959.

In 1970, to keep production lines running between government contracts, Alpha Industries began manufacturing small quantities for the commercial market. In 1984, the first catalog of iconic styles that Alpha still makes for US military and women is produced.

Alpha Industries now produces its own collection for the European market, not just the Men's Collection, but also Women's and Kids. Other industry leaders in the fashion industry realized and wanted to partner with Alpha to create unique shared-brand products. Some of the successful partnerships were with Stussy, Doc Martens, Breitling, Overkill Shop Berlin and the French fashion house Vetements.


Navigare is a brand founded in 1961 by Manifattura Riese S.p.A. whose head office is located in Rio Saliceto, Reggio Emilia.

He has been producing contemporary men's clothing with a proud Italian taste and style since 1961, never losing quality.

It intends to convey the idea of Italianity, that characterized by class, balance and tradition. It proposes a mixture of style and innate culture to interpret a style that has always been considered international, a well-defined imagination that has always been recognized as unmistakable.

Features a selection of clothing specifically designed to meet all the needs of a busy life. Imagined for those men who balance every day between the office and the business meeting.

From leisure to business meetings, from happy hours to weekend getaways: the man can be sure that his looks are the best in every situation. 


Since 1935, under the Ezpeleta brand, which manufactures and designs umbrellas as a fashion complement. A restless and innovative team, attractive designs, the highest quality and constantly evolving materials and the attention to each of its products make the Ezpeleta brand the firm's alma mater.